About me

I got into advertising because I wanted to do two things: find the good in companies and say it in a way that actually lands.

I studied communications in Winnipeg, and somewhere between the restaurant industry and the classroom, I picked up how to talk to people — clearly, warmly, without losing their attention. That carries into my creative work, where I'm most comfortable untangling copy and finding the headline that fits. Instagram, Adobe, and Canva are my tools of choice, and I shoot and edit content the way most people scroll it — instinctively.

I'll die on this hill: relatability beats emotion in advertising, every time. When I'm not working through that argument, I'm out with friends, shooting photos on my camera, and getting to as many concerts as humanly possible. The collections I build from those nights out are just another version of what I do creatively — finding the frame that makes something worth remembering.